The Analysis of Persuasive Techniques used in Shark Tank's Pitch Presentation

Abstract

The research project focuses on a case study involving a pitch presentation video on Shark Tank's official YouTube account. The objectives of this research were: (1) to identify the verbal persuasive techniques utilized in the pitch presentations on Shark Tank (2) to compare the persuasive techniques used by start-up presenters from the FNB and Daily Necessities industries. The results of the study can be summarized as follows: First, the analysis revealed that not all identified verbal persuasive techniques were utilized in the pitch presentations, with "repetition" being the most commonly employed technique among the 18 observed. the FNB category demonstrated a higher frequency of using verbal persuasive techniques compared to the Daily Necessities industry. Nonetheless, commonalities were observed in the use of specific verbal persuasive techniques (e.g., anecdote, appeals, evidence, exaggeration, and logic). The methods employed for this research included observation and documentation. The author also used a table as the research instrument.